Submerge is India’s leading dance music portal.
Founded in 2003 by Nikhil Chinapa, Pearl, and Hermit Sethi, Submerge’s goal is simple: to connect Indian dance music fans with the best DJs from around the world.
As a booking agency, artist management company, and concert promoter, Submerge works to grow the Indian music scene at all levels.
Our landmark events include Trance Around the World 450/Group Therapy 001 with Above & Beyond and A State of Trance 600: Mumbai with Armin van Buuren.
We’ve also booked Swedish House Mafia and Tiësto to perform in India, and have executed tours with leading artists including: Alesso, Aly & Fila, Chuckie, Dash Berlin, Dave Seaman, Deniz Koyu, Eddie Halliwell, Fatboy Slim, Ferry Corsten, Funkagenda, Gareth Emery, John Digweed, Jody Wisternoff, John ’00’ Fleming, Judge Jules, Laidback Luke, Mark Knight, Mat Zo, Michael Woods, Nick Warren, Norin & Rad, Richard Durand, Richie Hawtin, Sander van Doorn, Sultan & Ned Shepard, Paul van Dyk, W&W, Zedd and many more…
To say Nikhil Chinapa has donned many an avatar during his career, is like saying it snows in Alaska; a bit of an understatement. He morphs from DJ to VJ to MC to Music Promoter to Festival Director – some of his best known avatars – with amazing fluidity.
As a popular VJ at MTV, Nikhil got to spend a lot of time around his first love, music. In 2001, a conversation between friends resulted in the launch of Submerge – India’s first and now largest Electronic Dance Music (EDM) company in India.
By now, Nikhil had begun to DJ professionally and plays, well… whatever he feels like. His sets are moody, varied, often erratic but usually fun. Most of his sets feature frantic foot-stomping and the random flailing of arms – sometimes by him. They also feature music – the kind that has a repetitive monotonous beat and is best enjoyed at dangerous decibel levels.
In 2007, Nikhil co-founded Sunburn and in 2013, co-founded and launched Vh1 Supersonic. These are India’s biggest dance music festivals and have captured the collective imagination of India’s burgeoning electronic generation.
Nikhil is well known in India as an ambassador for electronic beats and club culture. What many don’t know about Nikhil is that he is constantly pushing India as a future dance music capital to some of the world’s most celebrated artists. In the last couple of years alone, Nikhil has persuaded Above & Beyond, Swedish house Mafia, Fatboy Slim, Tiesto, Richie Hawtin, Armin van Buuren, Dada Life, Yousef and Coyu to bring landmark events to Indian ears.
Say full on female power and the first image that strikes a musically inclined mind is that of Dj Pearl. Her complete dedication to funky grooves of her own exceptional bass driven sounds propels her into becoming the cynosure of the party. Revolutionizing her style at every interval, thrusts her into different genres of funky, electro, tech and progressive house…which tend to bring out the crazy beats in her musically filled soul. Even now her music has a lot of funk and progressive tunes; making each gig she plays at different and more riveting to us masses.
Dr. Hermit, as he is known to his friends, is an incorrigible fixer-upper and chronically enthu guy. Not only can Hermi, as he is also known to his friends (and you don’t want to know what this rhymes with) not sit still for a single moment he does not allow anyone else this luxury either. When he isn’t inventing strange dance moves, cracking a deal somewhere, fixing something, being a knight in shining armor, or recovering from any of the above, the wheels in Hermit’s mind are working at unbelievable speeds, coming up with one amazing idea after the other.
Hermit embodies the spirit of Submerge and was a part of its inception. An organizer and visionary, his will (and willingness to try out some pretty hare-brained schemes) keeps Submerge moving at the speed of sound. But he is a general who will carry his own luggage, and yours too. Plus come up with nifty solutions for problems none of us knew existed.